At Novelle Bridal Shop in Edmonton, we are captivated by the beautiful love stories that walk through our doors. We cherish the opportunity to forge new friendships, share laughter, and most importantly, help brides find their dream wedding dress.

Our team at Novelle believes that every bride deserves to feel like the star of the show, with all eyes on her as she walks down the aisle. We are dedicated to providing unwavering support and guidance to help our brides shine on their special day.

Our mission is to create an unforgettable, personalized, and enjoyable experience for each and every bride who visits our shop. From the moment you step through our doors, you will be greeted with warmth, kindness, and a genuine desire to make your wedding dress shopping experience one to remember.

At Novelle Bridal Shop, we offer a range of services to cater to the unique needs and preferences of our brides. Our appointments-only policy ensures that you receive our undivided attention and personalized service during your visit.

In addition to our regular appointments, we also host sample sales and trunk shows to provide our brides with even more options to choose from. These events are a great opportunity to find a stunning designer dress at a fraction of the price, or to discover a new collection before it hits the stores.

Whether you are a classic bride looking for a timeless gown, a bohemian bride searching for a free-spirited dress, or a modern bride seeking a sleek and sophisticated silhouette, Novelle Bridal Shop has something for everyone. Our carefully curated selection of designer dresses ensures that you will find the perfect gown to complement your style and personality.

But our commitment to our brides goes beyond just helping them find their dream dress. We understand that wedding dress shopping can be a stressful and overwhelming experience, which is why we go above and beyond to make it as seamless and enjoyable as possible.

From the moment you book your appointment to the day you walk down the aisle, our team will be by your side every step of the way. We are here to offer advice, support, and reassurance, and to ensure that you feel confident, beautiful, and radiant on your wedding day.

At Novelle Bridal Shop, we are more than just a bridal boutique – we are a community of love, laughter, and endless support. We invite you to join us on this journey and let us help you find the wedding dress of your dreams.